What is a 'low occupancy' discount?

14th Feb 2025

What is a Low Occupancy Discount, and How Does It Affect My Property?

A low occupancy discount isn’t about simply offering guests a cheaper price—it’s a strategy to secure bookings for weeks that might otherwise remain empty. By adjusting the price to a more accessible level for smaller groups, you can attract bookings that wouldn’t have happened at full occupancy rates.

This type of discount is especially useful for larger properties during quieter periods when filling all available spaces is more challenging. There is often higher demand from couples or smaller groups, and if your pricing is set too high, you may miss out on these potential bookings.

For example, a property that sleeps six might struggle to attract full-group bookings in January. Offering a low occupancy discount could make it more appealing for a couple looking for a cosy winter getaway.

We use pre-set discount rules that owners can easily enable or remove, allowing flexibility to suit your property’s needs.

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