How can I update / add an early bird discount?

1st April 2025 - Updated by Sanjai

How can I update/add an early bird discount?

Before you remove this discount, be sure to understand The Snow Ball effect. If you're able to attract bookings 9 months in advance, this help enormously to encourage more customers to book. It would be better to increase rates for the unsold weeks around this date which have sold with the discount.  You risk being a property which never attracts early bookings, these types of properties are not in the top performing group. 

How can I update / add an early bird discount?

• Log in to your Booking Brain dashboard.

• Scroll down to the bottom of the dashboard to find the "Discounts" section.

• Locate the Early Bird Discount — it will be listed among your other offers.

• From here, you can change:

  • The number of months in advance a guest must book to qualify.

  • The percentage discount offered.

• Save your changes when you're done.

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